Capítulo 4. Perception of real and quasi-Mexican brands in Germany- Perceptions and misconceptions of the German people about Mexico and Mexican products - Departamento de Administración de Negocios InternacionalesReport as inadecuate




Capítulo 4. Perception of real and quasi-Mexican brands in Germany- Perceptions and misconceptions of the German people about Mexico and Mexican products - Departamento de Administración de Negocios Internacionales - Download this document for free, or read online. Document in PDF available to download.

Capítulo 4. Perception of real and quasi-Mexican brands in Germany- Perceptions and misconceptions of the German people about Mexico and Mexican products - Departamento de Administración de Negocios Internacionales. - Licenciatura en Administración de Negocios Internacionales. - Escuela de Negocios y Economía - Universidad de las Américas Puebla.

Author: Abrego Raigadas, Virgilio

Source: http://catarina.udlap.mx/


Teaser



46 Perception of real and quasi-Mexican brands in Germany 47 This section will analyze German perceptions of Mexico, specifically towards Mexican people, products and a country as a whole.
Also, the section will cover Germans’ ideas of a “true” Mexican. Hypotheses Papadopoulos (1993) argues in his book that general learning has many sources, for example knowledge about countries could be picked up everywhere, starting from a from geography class in a school to daily newspapers, tv documentaries, movies, cartoons, series, friends, co-workers and through experiences from visits to different countries. Travel experiences affect Country Image information and give an individual more realistic picture of a country.
Therefore the first hypotheses states: H1: The image of Mexico will change if an individual visits the country. Because of all press, travel agencies and mass media (newspapers, tv documentaries, tv news, movies, cartoons and series) some countries have a strong presence in people´s minds than other countries. H2: Some countries have a stronger presence than others in people minds.
Mexico has a strong presence in German minds. Nowadays Mexico is positioned badly by press on television and in newspapers.
The only news that is being delivered in articles, columns and reports are the stories either about drugs, people being killed in Mexico by Mexican cartels and police, or a corruption of Mexican politicians.
All of these aspects convey a one-sided view to people about Mexico.
To even begin to obtain a genuine concept of what Mexico really is, one must understand it is in reality so multi-faceted.
And yet what is presented in the media is so severely disproportionate.
Moreover, governments of other countries recommend its citizens not to travel to Mexico unless it is really necessary.
The World Audit (2010) positioned Mexico 70th of all the countries that are corrupted.
Even though it scored as 48 number 7 after other Latin-American countries, Mexi...






Related documents